Roadmap2Growth

Recent Projects

From assessing new product-market fit to sales-marketing integration and higher-level strategy work, we love a good challenge. Here are some recent examples of our work.

Market Study

An enterprise storage provider wanted to understand SMB buyer preferences to determine potential marketing, sales, and product changes needed for moving downmarket.

Bottom line: Primary research helped them tailor their solutions and led to a successful launch of new SMB-specific storage solutions that exceeded first-year revenue targets by 20%.

Product "Factory" Assessment

An innovative audio technology company needed to understand product and marketing readiness to expand into the consumer market.

Bottom line: A capability assessment revealed process, organizational, and roadmap gaps that needed to be addressed and funded. The new product was wildly successful and led to the sale of the company for an industry-leading multiple.

Buyer Journey Mapping

A new PE-backed spinout from a leading technology company wanted to gain a deeper understanding of the preferences and actions of their buyers (multiple personas) throughout their purchase journey.

Bottom line: Research identified specific "digital hangouts" critical to the purchase journey, as well as the value of different content from beginning to end. The study also revealed numerous product and support gaps that were leading to customer retention issues and lengthening sales cycles.

Customer Acquisition Workshop

A real estate company was looking for ways to acquire new customers in a more automated, cost-effective manner.

Bottom line: Collaborative workshops identified optimum email service providers, templates, data sources, and text marketing strategies. This increased deal volume by 40% in the first 90 days.